What is an Englishman doing behind a French perfume house with studies in law and philosophy? James Heeley, is the heretical designer and nature lover who is captivated by the French perfume culture. He remains faithful to "in house" creation. Self-taught, but faithful to French haute parfumerie, he looks for every detail, from the inspiration, the creation of the perfume, the label to the recyclable packaging in the bottle.

Today, Heeley is one of the few owner-founders and independent luxury perfume houses in Europe that deserves our full attention. It is this independence that allows the creative freedom to make individual fragrances that are simply unique.

Heeley, if you don't know it yet, is one of the most interesting perfume brands on the market. He talentedly combines different worlds with imagination and charisma, he flirts with his creations between English, French, Greek and Japanese culture.

The fragrances of this house have one thing in common: cleanliness and freshness, even when they include woods or spices. They enclose a fresh note that characterizes them by insisting on uniqueness. Designed for both men and women, these boundaries in this brand disappear.

From today at MIMØΣΑ we smell HEELEY