Laundry Day Eau de Parfum

Abel odor is the power and beauty of (100% natural) scent and its ability to enrich daily life in a way nothing else can. Each bouquet is a unique experience. For almost a decade, Abel has been on a quest to create the world’s best 100% natural perfume without compromising on ethics or aesthetics. And guess what, they have done it.

This is Laundry Day

Have you ever felt deep within you the joyous rush of change, just before it happens?

Laundry Day was dreamed up on a dark Parisian day, when the founder Frances Shoemack tasked the Master Perfumer Isaac Sinclair with bottling the optimism and energy of spring. The brief was to capture that first day of the season when you throw open your windows, inhale the aroma of freshly cut grass and take joy in the ritual of hanging your sheets on the line, knowing they’ll dry crisp and fresh.

The eternal entry of Spring. Laundry Day is a metaphor for all that is possible in the change of seasons

There’s something deeply uplifting about springtime and the reawakening it signifies. This perfume wanted to encapsulate that feeling in a bottle so the energy and freshness of spring can be evoked year round – no matter what season you’re in.

top notes: Cut grass, aldehydes 

heart notes: Lime, passionfruit

base notes: Vetiver

We know that all too often, online purchases don’t quite work out. We’d hate to have unwanted Abel fragrances sitting around unused, or worse, going to landfill.

You’ll like this if you like:

+ D.S & Durga Italian Citrus

+ Diptyque Oyédo

+ Jo Malone Lime, Basil & Mandarin