This brand was founded in the neighborhood of Montrouge in Paris in 1885. The founder and chemist Auguste Ponsot during a sightseeing trip in Armenia, smelled and noticed that the inhabitants perfumed and purified the space of their houses by burning Benzoin, The ritual excited him and duly appreciated!

Almost 140 years have passed since then and the Armenian distinctive culture became known all over the world thanks to Auguste's love.

Behind the creation of this special aromatic burning paper is a team of 10 people and 3 different professions. The processes of gathering the raw materials, mixing, impregnation, engraving and binding of the small notebooks make them one of a kind.

All the brand's perfume bouquets bear the signature of the famous Armenian perfumer Francis Kurkdjian, a master aroma storyteller and creator of the successful Baccarat Rouge 540,

Wherever you smoke them, they fill the space with elegance, refinement and sacret warmth.